Control Logistics produces windows, windshields, canopies, lenses and other transparencies for OEM and Government procurement agencies worldwide. The client approached ADP Studios to create a strong brand image that would get them noticed. Color was very important to the client and needed to both powerful and memorable. The logo was developed based on the history of the world’s leading helicopter manufacturer, Sikorsky, who designed one of their helicopters by using the dragonfly as a model. With this thought in mind, the icon loosely represents a dragonfly’s wings, and the three dimensionality is a nod to the curved beauty of the windows that CLI manufactures. Color also played an important role when the brand was translated into the product photography, through the use of colored filters of contrasting shades of magenta and chartreuse green we were able to tie everything together for a lasting impression.
ADP is a graphic design and brand strategy consulting firm that exclusively serves organizations that are somehow changing the nature of the market they target. Some call it philosophy, we just call it good business. It’s helping companies develop branding and collateral that express who they are, what they do, and why people should do business with them. Discover what our clients have found to be true of our work, and enjoy inner peace in a sound business decision.