Holiday 2008 Promotion piece
The piece was conceived to make a memorable connection with the clients, prospects and allied firms Bliss & Nyitray had touched throughout the year, reinforcing the message that the people at Bliss & Nyitray are caring, creative professionals who partner with clients to “do good”. In order to break through the clutter, we opted for a brown paper bag, which was in stark contrast to the glitzy, seasonal postcards typical for this time of year.
Research has shown that retention increases the more a person is involved. So we created several opportunities to interact. Recipients were asked to make donation to their favorite charity. Bliss & Nyitray then made a contribution to the United Way for every photo received. This in turn allowed for a follow-up email/web promotion where we shared photos and fundraising results.
The response to the campaign exceeded the established goals and created tremendous goodwill for the firm.